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Color Smart:
A Roundup of the Hottest Hue Directions for Interiors and Home Décor

While nothing's more exciting than sifting through paint chips, fabric swatches and furniture catalogs, it can also feel overwhelming. You may not know what your style is or the furnishings you like until you see them. If you're feeling challenged trying to pull your home décor together, color is a great place to start. Identify your inspiration, decide on a color palette or direction for your room, and watch your space take shape. Here are three color stories the paint color experts at Sherwin-Willians say are on-trend now and into 2018: Sincerity, Affinity and Connectivity.


Sincerity

Capturing the idea that less is more, this palette features hushed tones that play out in sand, complex gray and hazy botanicals. It's a look inspired by the idea that silence is no longer empty, but instead rare and rich with possibility. It supports the notion of celebrating the unfiltered, and allowing ourselves to be captivated by the artfully processed. With this color direction, blending in is the new standing out and flaws are treasured.

Influences: silence, instagram, minimalism, hygge, normcore

Connectivity

Inspired by a data-driven world where we're each moving to the beat of our own algorithm, this high-tech palette is pixelated in oranges, violets, digital greens and high-def yellows. From choosing a dry cleaner to choosing a college, data powers nearly every decision we make. In Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals — and it's a shift that's inspired its own cultural color story.

Influences: California pop/youth culture, techies, virtual reality, productivity, environmentalism

Affinity

In a world where nationalism and globalism are in flux and we're remapping our sense of community, we crave security and adventure in equal measure. The bright folklore of this color story is told in memorable pops of peacock color. Inspired by the optimism that persists in the form of boundary-breaking skyscrapers and commercial space travel, it's a rich, bold color direction that celebrates technology and progress.

Influences: roaming, transculturalism, community, artisinal crafts, indigenous patterns

Sincerity

Capturing the idea that less is more, this palette features hushed tones that play out in sand, complex gray and hazy botanicals. It's a look inspired by the idea that silence is no longer empty, but instead rare and rich with possibility. It supports the notion of celebrating the unfiltered, and allowing ourselves to be captivated by the artfully processed. With this color direction, blending in is the new standing out and flaws are treasured.

Influences: silence, instagram, minimalism, hygge, normcore

Connectivity

Inspired by a data-driven worl where we're each moving to the beat of our own algorithm, this high-tech palette is pixelated in oranges, violets, digital greens and high-def yellows. From choosing a dry cleaner to choosing a college, data powers nearly every decision we make. IN Silicon Valley, Austin, Berlin and Beijing, techies are the new hippies, full of breakthrough ideas and utopian ideals — and it's a shift that's inspired its own cultural color story.

Influences: California pop/youth culture, techies, virtual reality, productivity, environmentalism

Affinity

In a world where nationalism and globalism are in flux and we're remapping our sense of community, we crave security and adventure in equal measure. The bright folklore of this color story is told in memorable pops of peacock color. Inspired by the optimism that persists in the form of boundary-breaking skyscrapers and commercial space travel, it's a rich, bold color direction that celebrates technology and progress.

Influences: roaming, transculturalism, community, artisinal crafts, indigenous patterns